The tale of a bag
Anastasiia Masiutkina D’Ambrosio, style influencer Elle style Awards 2017, is the creative soul of AMA. Not just an ordinary bag, but "the bag". A must-have with a strong personality, a timeless model, able to cross unchanged the short-lived seasons of modern style. AMA is a bag really thought for female everyday needs, where beauty meets practicality. It has modern line albeit with a classic flavor.
Anastasiia Masiutkina D’Ambrosio wanted to express her character in a unique bag, starting from her memories and dreams when, as a child, she was fascinated by the glamour of evergreen vintage models. While designing it, she started looking for distinguishing traits which would have made her creation something out of the box. AMA has a particular allure because it has been created to become an icon, an accessory which doesn't look back to historical models, but defines a new idea of style, everlasting throughout the years, unharmed by passing fashions, dateless thanks to its strong character and top level producing quality.
AMA is a bag made in Italy but with a Ukrainian soul, which tells a unique story in its style. It is not a brand, it’s a bag. Women know that "choosing" a bag means choosing a trustworthy life mate. AMA derives from Anastasiia Masiutkina D'Ambrosio's wish for a personal accessory, emotionally designed to fit her soul. What she really wants is to offer each woman this “a-porter dream", a stylish passe-partout created to be a unicum in the fashion world, because generated by love, bound to last forever as only great loves can do.
“Carry the love through the years” of a bag.